Inside Agentic Commerce

Inside Agentic Commerce

Every two weeks, a single long-form essay turns recurring patterns in agentic commerce into durable frameworks for B2B leaders. Each edition defines a concept, identifies what most people are missing, and offers a practical lens you can apply to your own business.

The Insurability Question

May 23, 2026

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9 min read

The Insurability Question

Andrew McPherson
Andrew McPherson
The next twenty-year identity layer

May 17, 2026

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10 min read

The next twenty-year identity layer

Every twenty years or so, B2B compliance picks up a new identity-verification layer, and the layer that arrives is usually the one the previous decade's commercial infrastructure was not designed to handle.

Andrew McPherson
Andrew McPherson
The Protocol Question: Why Picking a Winner Is the Wrong Strategy for Agentic Commerce post

Apr 8, 2026

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10 min read

The Protocol Question: Why Picking a Winner Is the Wrong Strategy for Agentic Commerce post

The agentic commerce protocol landscape and what it means for B2B readiness

Andrew McPherson
Andrew McPherson
The Machine-Readability Gap

Mar 22, 2026

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13 min read

The Machine-Readability Gap

Most B2B companies have a discovery problem they don't know about.

Andrew McPherson
Andrew McPherson